Youty Group is a leader in online beauty and well-being throughout the Nordics, it includes the sites Nordicfeel, Blush, and Eleven. We are currently servicing Sweden, Norway, and Finland. We offer more than 400 brands and 35,000 products from international superstar brands to local finds, such as Dermalogica, Rituals, Clarins, The Ordinary, Versace, and Mac Cosmetics. Skin Care, Makeup, Hair Care, and Fragrance are among our most popular categories.
The Youty view of beauty is from a holistic perspective. Our main goal is to inspire you to go your own way and help you feel beautiful while doing so. That’s why we’ve created beauty platforms that encourage you to look and feel like the best version of yourself.
We believe that diversity is worth celebrating and that the norms surrounding our business are meant to be challenged. Big and small initiatives both matter, and each day we take small steps towards more sustainable operation.
The company was founded in 2004, and is one of the largest beauty retailers in the Nordics. We are active in Sweden, Finland, Norway and Denmark.